TravelKon is a Perth-based company offering travel SIM & eSIM for Australians looking to travel abroad.
With the tagline “Your global partner for staying connected”, TravelKon is committed to providing the latest technology as well as responsive customer support to answer travelers' need for reliable yet hassle-free connectivity.
Social Media Management
Meta Ads
Instagram Ads
Website Creation
SEO
SEM
The Challenge
Centered around presenting itself as a reliable travel SIM provider, TravelKon's main content categories include product knowledge, travel tips and inspirations, as well as customer testimonies and user-generated content (UGC)
Since its launch in 2019, TravelKon had relied on its website to reach Australian travelers. However, as the business grew, they recognized the need to diversify their marketing strategy, engage with customers on social media, and implement a more aggressive SEO & SEM strategy in order to expand their market.
The Strategy
To scale TravelKon's growth, we focused on:
Posting eye-catching travel content and relatable memes
Implementing an article-first SEO strategy
Running sales- and traffic-focused campaigns to boost growth across social media and the website
leveraging brand collaborations to expand reach and amplify credibility
The Results
Average Meta
Ads ROAS
Website impressions
over 3 months
Increase in Instagram
engagement rate
